About the Job
We’re hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.
Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
Content type: thought leadership and product/feature launch content
Required Skills & Abilities
All Hercules' organic content
Scope: strategy, calendar, distribution, and iteration
Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
Strong creative direction for short-form video (scripting, structure, creator guidance)
Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
Comfort with analytics (what moved, why it moved, and what to do next)
Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
