We're running a paid study on the day-to-day realities of digital ad buying and campaign management. The goal is to better understand the tools, workflows, and decision-making processes professionals use to optimize their media spend. Your feedback will help evaluate the current landscape of advertising platforms.
You will participate in a remote conversational interview about your recent experiences managing ad campaigns. We will ask you to walk through your typical process for setting up, monitoring, and adjusting active campaigns. You will share specific challenges you face when allocating budgets across different channels...
We are looking for active ad buyers, media planners, and digital marketing professionals who manage paid campaigns. You should have direct hands-on experience allocating ad spend and analyzing campaign performance metrics. We welcome professionals working at agencies, in-house marketing teams, or as independent cons...