GOC | Senior Programmatic Manager

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

Lead, coach, and develop a high-performing team of 3–8 Programmatic Specialists and Managers assigned across multiple clients and projects. 
Act as the primary escalation point for your team and the wider department. 
Support recruitment, onboarding, performance management, career development, and succession planning. 
Create personalized development plans and foster a culture of continuous learning, collaboration, and knowledge sharing. 
Ensure effective resource allocation and workload management across client portfolios. 
Act as a senior strategic partner for key clients across US, EMEA, and other international markets. 
Build trusted relationships with client stakeholders and internal cross-functional teams. 
Identify opportunities for growth through optimization, innovation, testing frameworks, custom solutions, and expansion into new channels. 
Translate complex programmatic concepts into clear business recommendations for non-technical audiences. 
Support new business opportunities, client pitches, and strategic programmatic consultancy. 
Lead the development of sophisticated programmatic media strategies across Display, Video, Connected TV, Online Audio, Retail Media, and emerging digital channels. 
Oversee audience strategy, media partner selection, PMP recommendations, data integrations, creative testing, and measurement approaches. 
Ensure flawless campaign activation, optimization, quality assurance, pacing, troubleshooting, and client billing processes. 
Support teams in solving complex campaign and platform challenges while maintaining best-in-class operational standards. 
Drive continuous improvement across campaign planning, execution, reporting, and workflow management. 
Serve as a subject matter expert across leading demand-side platforms including DV360, The Trade Desk, and Amazon DSP. 
Partner with platform vendors and industry partners to identify new opportunities, beta programs, and innovative solutions. 
Help expand capabilities in fast-growing channels including Connected TV, Online Video, Online Audio, and emerging programmatic formats. 
Develop thought leadership materials, case studies, POVs, and internal best practices based on market trends and platform evolution. 
Promote a culture of experimentation through audience, media, creative, and measurement testing frameworks. 
Optimize processes and establish scalable ways of working across local and global teams. 
Maintain high standards of quality control, governance, and compliance. 
Collaborate with stakeholders across markets to ensure consistent delivery and client satisfaction. 
Drive efficiency, automation, and innovative solutions that improve both business outcomes and team productivity. 

 

6+ years of experience in programmatic media, digital activation, or performance marketing. 
Proven experience managing and developing programmatic teams. 
Strong experience working directly with clients and senior stakeholders. 
Hands-on expertise in self-serve programmatic buying platforms, including:  DV360, The Trade Desk, Amazon DSP 
Experience managing complex multi-market campaigns and cross-functional teams. 
Deep understanding of programmatic ecosystem, audience targeting, data strategy, measurement, and optimization. 
Strong analytical mindset with the ability to interpret large datasets and translate findings into actionable recommendations. 
Experience developing and executing testing roadmaps across audience, media, creative, and measurement. 
Ability to communicate complex technical topics clearly to both technical and non-technical audiences. 
Excellent stakeholder management and relationship-building skills. 
Strong organizational and project management capabilities. 
Ability to thrive in a fast-paced, international environment and effectively collaborate across different cultures, markets, and time zones. 
Proactive approach to problem-solving, process improvement, and innovation.