About the Job
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and ...
We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
Key Responsibilities
We're looking for a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ElevenLabs' B2B funnel. This role sits at the center of our growth engine — connecting marketing, sales, and product usage data into lifecycle programs that move prospects and customers from first touch to closed revenue, and beyond into expansion.
You'll build the systems that score, segment, and nurture leads at scale — from PQLs signing up for our API and Agents platforms, to enterprise buyers moving through longer sales cycles. You'll partner closely with Sales, RevOps, and Product to make sure the right message reaches the right account at the right moment, and that every handoff between marketing and sales is clean, fast, and measurable.
This is a builder's role. You'll own the tooling (HubSpot, Salesforce) and the strategy behind it — using AI to personalize and automate at a scale a fully manual team never could.
Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next
Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion
Required Skills & Abilities
You think in funnels and systems, not one-off campaigns. You're equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality. You default to testing and measuring rather than guessing, and you're excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation. You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product.
4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
Working knowledge of Salesforce and how marketing and sales data connect end-to-end
Experience building and managing lead scoring and MQL/SQL/PQL funnels
Experience running or supporting ABM programs for target accounts
Strong analytical skills — comfortable owning funnel metrics and translating data into action
Excellent cross-functional communication, especially with Sales and RevOps
Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
Experience marketing to developer or technical buyer personas
Familiarity with product-led growth motions and PQL-to-enterprise conversion
SQL or basic data querying skills
We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:
Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales
Move into a broader content role spanning video, editorial, and social
Expand into brand marketing or creative direction as the growth team evolves
