About the Job
Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.
Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.
To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
Key Responsibilities
You'll own lifecycle marketing and product-led growth (PLG) for Ignition. You’ll be responsible for driving our self-serve growth engine end-to-end: trial-to-paid conversion, lifecycle email marketing and retention, and our website's AI chatbot experience.
You'll direct a shared layer of AI agents, including our Lifecycle Agent (an AI-powered lifecycle marketing automation tool) and a prospecting agent, rather than hand-building every campaign yourself. You define the strategy, journeys, and quality bar for far more lifecycle volume than one person could hand-build, and the agents are your production team. You'll still spend real time reviewing drafts and maintaining the knowledge base that powers the Lifecycle Agent, agent-led doesn't mean hands-off. You don't need years of experience running agents to do this well, just genuine curiosity and a drive to build that fluency here.
Hours of Work: This is a global role with primary support for the AMER region, so your core working hours will generally align with Eastern and Pacific time zones. As you'll also partner with colleagues across APAC, some flexibility will be required to enable effective global collaboration. We believe flexibility goes both ways, so you'll have the autonomy to structure your day in a way that balances collaboration, deep focus, and personal commitments.
PLG / self-serve conversion: trial-to-paid is your number. Own trial activation, onboarding, and the self-serve roadmap with Product.
Lifecycle & retention marketing: nurture, onboarding journeys, reactivation, and segmentation, powered by the Lifecycle Agent; you define the journeys and quality bar, and direct the agent's production.
Knowledge base ownership: you own the Lifecycle Agent's content/knowledge base (themes, audiences, hooks, and calls-to-action).
AI chatbot: own AI-Chat, our website's conversational AI assistant: its accuracy, its answers, and how it routes prospects to sales.
Agent governance: define what "good" looks like, audit output on a regular cadence, and stay accountable for everything that ships in your domain.
Cross-functional partnership with RevOps/Marketing Ops, Product, and Product Marketing.
Trial-to-paid conversion rate and self-serve net-new ARR
Lifecycle-influenced retention and expansion
Quality and brand integrity of everything that ships in your domain
Experimentation velocity. Tests shipped, learnings compounded
Required Skills & Abilities
Real lifecycle marketing, email marketing, or product-led growth (PLG) experience at a SaaS company.
Genuine curiosity about AI and agent-led operations - you don't need years of experience running agents, but you should be excited to build that fluency and use it to own more of the funnel yourself.
Hands-on experience with HubSpot or a similar marketing automation/CRM platform, plus Amplitude or similar experimentation/analytics tooling.
An owner's mindset, using data to drive decision making and deliver results.
High ownership mentality: you care about outcomes, not just activity
Professional-services, fintech, or vertical-SaaS experience
