About the Job
Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.
Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.
To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
Key Responsibilities
You'll own demand generation and growth marketing for Ignition, running the full paid and organic acquisition engine that fills the funnel before a prospect ever reaches our lifecycle program or sales team. That means paid search (PPC/SEM), paid social (LinkedIn is our primary channel), SEO in partnership with our SEO agency, and conversion rate optimization (CRO) across our trial sign-up flow and website.
This is a broad remit by design, and it's built around AI. You won't just use AI tools day to day, you'll build and run agent-led workflows that let you operate at a scope normally spread across a small team: automating reporting, prospecting support, and campaign ideation, then applying your judgment to what actually ships. Curiosity about agent-led operations is core to how this role scales, not a side skill. We're not asking for years of prior experience running agents, just a real drive to build that fluency here.
Hours of Work: This is a global role with primary support for the AMER region, so your core working hours will generally align with Eastern and Pacific time zones. As you'll also partner with colleagues across APAC, some flexibility will be required to enable effective global collaboration. We believe flexibility goes both ways, so you'll have the autonomy to structure your day in a way that balances collaboration, deep focus, and personal commitments.
Paid search (Google Ads / PPC / SEM) budget pacing, bid management, keyword hygiene, working with an external paid search consultant.
Paid social (LinkedIn primary, Meta/CTV secondary) regional campaigns, content boosting, webinar promotion, creative testing.
SEO & content partner with our SEO agency on roadmap, content themes, and brand accuracy.
Conversion rate optimization (CRO) trial sign-up flow, website testing, and our AI chatbot experience, working with design/dev.
Vendor and agency management hold external partners to a clear brief and measurable output.
Agent-led operations run AI agents/automations for reporting, prospecting support, and campaign ideation; you aud it their output for accuracy and quality as a core part of the job.
Performance reporting GA4, Amplitude, and VWO (Visual Website Optimizer)-based reporting and experiment read-outs.
Global budget ownership for paid Own paid media and agency budgets globally, being able to balance and adjust based on forecast, performance, and insights
Paid pipeline volume and CAC (customer acquisition cost) against target
Trial sign-up conversion rate
Test/experiment velocity and quality of read-outs
Vendor and agent output quality relative to brief
Required Skills & Abilities
Hands-on paid search and paid social experience in B2B SaaS, demand generation, or growth marketing. You've owned a real budget and run campaigns yourself, not just managed people who did.
Comfortable owning a number and defending or adjusting it with data.
Real curiosity about AI and agent-led operations. You don't need years of experience running agents, just a genuine drive to build that fluency, experiment, and use agents to extend what you can own and ship.
Experience and flexibility collaborating across regions/time zones (our team spans AMER, EMEA, and APAC).
Experimentation mindset, using data and testing to drive decision making and stakeholder buy in.
High ownership mentality: you care about outcomes, not just activity
Accounting, professional-services, or vertical B2B SaaS experience
Content marketing or marketing automation/CRM experience (we use HubSpot)
Awareness of answer engine optimization (AEO) and how AI search is changing content discovery
