About the Job
At Tracksuit, we're building an incredible product that our customers LOVE and use every day. We're looking for a bold, full-stack content creator to join Tracksuit Studio and help us build the biggest, most engaged marketing and brand audience in the world.
Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow. We're doing this by becoming the common language to measure, understand and communicate the value of brand building. We've built beautiful, always-on, radically affordable brand tracking. At just under...
Are you Tracksuit's new In-House Social Creator?
Key Responsibilities
Content creation & execution
Take Tracksuit's weekly brand data insights (the Inside Track) and turn them into culturally relevant, funny, insightful video content.
Go from idea to live quickly, without getting stuck in approval layers, maintaining a high pace that gives you real-world feedback rather than chasing content-factory volume.
Play a lead creative role on major global campaign activity throughout the year.
Repurposing & format development
Repurpose longer-form content (blog posts, videos, interviews) into concise, compelling, social-first formats designed for maximum share-ability and “Mom I made this!” pride.
Trend & culture spotting
Use your good taste and creative instinct to spot cultural and social trends before they peak (or after, if that's the vibe) and know how to leverage them authentically for the brand.
Storytelling & audience growth
Entertain first, educate second, knowing people remember how content made them feel more than what it told them
Help grow Tracksuit's US audience, leading the charge on our mission to become a media company that happens to sell software
A portfolio full of lols: engaging video storytelling made end-to-end, not just edited from someone else's brief or ideation
Demonstrated autonomy: you identify opportunities and ship without much oversight
A natural instinct for internet culture and trends, with the ability to leverage them authentically for brand communication
Strong editorial judgement, turning complex data or technical topics into simple, compelling social content
Thinks in memes, talks like a real person, and is allergic to buzzwords and industry jargon
Possible background in media or journalism, building your own audience online, or a side hustle built around storytelling; open to raw talent from adjacent fields (comedy, UGC, consumer brands, and beyond!)
No B2B background required, and it might even help if you don't have one
👀 You're a maker. A storyteller. A one-person production crew who can turn a spark of an idea into a piece of content that stops the scroll and makes people feel something. Whether you're filming in the wild, building it in the studio, or conjuring the impossible with AI, you bring stories to life with skill, instinct, and unexplainable joy.
