Marketing Operations Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to lev...

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

We're looking for a Marketing Operations Manager on our Marketing Operations team to own lead management and revenue handoff — the routing logic and BDR tooling workflows leads and contacts move through, and the rules that determine how and when marketing hands them to sales.
This role owns the scoring and routing logic that runs on our core marketing and sales platforms, plus a set of adjacent lifecycle processes — MQL definitions, SLA design, lead source governance, ABM list management, and partner-sourced lead triage. You'll partner with our Sr. Marketing Operations & Technology Manager, who owns core platform administration, and with Sales/BDR leadership on the day-to-day handoff relationship.
This is a full-time, fully remote position based in Costa Rica, with working hours aligned to the Central Time zone to support close, real-time collaboration with our Oakland, CA-based team and US sales organization.
Marketo, LeanData, Salesforce, Outreach, Nooks, Clay, etc.
Build, maintain, and calibrate the lead scoring model in Marketo, using BDR feedback and closed-won/lost data to keep it predictive rather than stale
Own lead routing logic and governance in LeanData — match rules, ownership logic, and routing paths — in partnership with the Sr. Marketing Operations & Technology Manager on platform administration
Own MQL definitions and the marketing-to-sales handoff process, including SLA design and ongoing SLA monitoring
Own lead/contact lifecycle status management and lead source governance
Own inbound and partner-sourced lead triage/routing processes
Manage ABM account list and signal strategy in partnership with enterprise sales stakeholders
Optimize BDR tooling workflows across Outreach, Nooks, and Clay — sequence/cadence logic, data flow between tools, and adoption — within the platform and vendor decisions set by Systems and leadership
Set and enforce SFDC data entry standards for sales-owned fields relevant to lead/contact records, in partnership with Sales leadership
Run a regular Sales & MOps alignment cadence with sales/BDR leadership to review routing and handoff health

4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS or high-growth environments
Direct, hands-on experience building and calibrating lead scoring models in Marketo
Experience owning lead routing logic in LeanData or a comparable platform
Working knowledge of SQL sufficient to validate routing and scoring outcomes against CRM data
Experience partnering with sales or BDR leadership on lead handoff logic, SLAs, routing rules, and CRM data standards
Comfortable working independently across US business hours as part of a distributed team
Ability to use conversational AI systems (like Claude, ChatGPT, or internal tools) to support researching, documenting, and troubleshooting scoring and routing logic, and to synthesize funnel/handoff diagnostics
Experience working within BDR-facing tools (Outreach, Nooks, Clay, or comparable) to improve workflow efficiency
Experience with Bizible/Marketo Measure, Demandbase, or other ABM platforms
Prior experience mentoring or supporting more junior marketing operations team members
Experience setting or enforcing CRM data governance standards for a sales organization

 
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Perks and Benefits
100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
*May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.     
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
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