Implementation & Activation Director

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Implementation & Activation Director is a leadership role, overseeing operational excellence and responsible for all day to day output that delivers effective campaigns, ensuring best in class consistent implementation, optimisation, and reporting. Working very closely with your Head Of and Client Partner, you w...

Deep expertise in both direct and biddable digital media, with a strong comprehension of its role within the broader marketing/media mix.
Proven expertise in effective digital campaign planning principles.
Strong capabilities in audience profiling and insights into media usage behavior.
Expertise in the strategic role of device, platform, and format in digital media.
Adept at leveraging 1st, 2nd, and 3rd party data for audience targeting, including setting up and managing test campaigns in collaboration with our Transformation team.
Proficiency in defining measurement metrics and setting effective KPIs for digital campaigns.
Strategic understanding of when to apply Direct vs. Biddable buying models for optimal campaign performance.
Ability to establish and measure test hypotheses, fostering a strategic test-and-learn framework.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an