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Group Experience Director (SEO/GEO)

WPP Media
Melbourne, AU Full Time Negotiable 13 days ago

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Mindshare, part of WPP, delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and de...

Required Skills & Abilities

Proven track record leading and developing specialist teams in a media, digital, or SEO environment, with demonstrated ability to build capability, clarity, and a high-performing team culture
Strong commercial acumen, including hands-on experience managing client scopes, revenue forecasting, and profitability across multiple concurrent accounts
Deep understanding of SEO channels and services, with the ability to drive product maturity and connect SEO strategy to broader media planning and campaign frameworks
Demonstrated experience cultivating senior client relationships, developing strategic account plans, and proactively managing performance against client KPIs
Ability to design and improve operational delivery standards across a team, including building scalable processes, documentation, and quality benchmarks
Confident stakeholder management skills, with experience navigating complex, multi-agency or multi-brand environments
A track record of identifying and converting commercial growth opportunities within existing client portfolios to drive scope expansion and revenue growth
Familiarity with GroupM agency structures, tools, or ways of working across Mindshare, EssenceMediacom, or Wavemaker
Experience contributing to new business pitches or SEO capability development and go-to-market presentations
Knowledge of third-party SEO platforms and a demonstrated ability to drive adoption and effective utilisation across a specialist team

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an

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