About the Job
Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.
Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.
To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
Key Responsibilities
Reporting to the Global Head of Product Marketing, the Product Marketing Lead/ Manager Lead is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.
As a global product marketer, you’ll partner closely with our product and partnerships teams to help drive our product’s success. Ignition is truly category defining in the professional services industry, so you’ll get to help shape how we position the platform as it evolves.
You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition. You’re the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.
You’ll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive adoption of the Ignition platform with our target customer personas in key markets.
Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions
Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing
Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually test and validate to ensure it resonates with our target audience
Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, case studies and more
Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You’ll be the ‘conductor of the orchestra’ for strategic and major product initiatives, from helping equip sales enablement to train and empower sales to sell the product, marketing to promote the product, and CX to onboard customers. You’ll also influence product packaging and pricing to help unlock growth
Sales enablement: Engage regularly with our regional sales teams to understand why prospects do or don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform
Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns
5 years product marketing experience in a fast-paced B2B SaaS or established tech company, you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers
Experience working in the accounting or professional services software industry is preferred, but not essential
Proficiency in using marketing tech, ideally Hubspot and Asana and experienced in leveraging AI tools to speed GTM initiatives
Growth mindset - you love a good challenge and are a builder at heart. You proactively look at ways we can improve or do things differently and think outside of the box for ways to leverage AI tools more effectively within your own role and across areas where those tools can educate, inform and assist the rest of the marketing team or organization overall
Customer empathy - you love to walk in our customers’ shoes and your approach is informed by a deep understanding of their needs and pain points
Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences or personas
Stakeholder management - you’re a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams to rally people around key GTM initiatives
Data-driven - you’re as comfortable diving into a spreadsheet or report or using AI tools to dig into what the data is telling you as you are sifting through qualitative customer feedback or customer and prospect meeting recordings to identify nuggets of gold
