About the Job
Tracksuit exists to help marketers prove their brand building is working. We give teams the data they need to make smarter decisions, convince stakeholders, defend budgets, and track their progress. The brand tracking industry is dominated by 100-page reports, static data and big price-tags. We're doing things diffe...
We're now tracking more than 1,000 brands across 25 countries globally. With offices in Auckland, Sydney, London and New York City, we're scaling fast with a brilliant team of collaborative and ambitious humans. Our culture is defined by "high care, high performance". We strive to be the best and look after each oth...
Some people say “ideas can come from anywhere” but we know some people are just better at ideas than others. We're looking for a real one. An ideas OG.
Key Responsibilities
This is a senior, hands-on leadership role as day-to-day creative leader of Tracksuit Studios: setting the creative standard, building a high-performing team, and working with growth, brand, and product to make sure the work lands.
Your crew: an in-house creator, video editor, writer, and social media manager. Plus all future weird and wonderful creative talent you bring in as we scale. Here's a day in the life:
Develop concepts, campaigns, and brand platform work across every channel and format.
Provide creative direction across the full department, your authority extends beyond your direct reports.
Manage and grow a team of writers, video editors, TikTokers, social media managers and other weird, wonderful talent who want to do the best work of their careers.
Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit - you're a player/coach, not a spectator.
Work with product, growth, and marketing science to turn briefs into ideas that travel.
Brief and direct freelancers and production crews during campaign peaks and big brand moments.
Set the creative processes, review cadences, and quality bar as the department scales.
Keep voice, tone, and identity consistent everywhere. Not matching luggage but obviously Tracksuit in spirit, style and vibes.
Work closely with the Global Art Director, Brand Manager and wider design crew (separate teams, also under Brand) to ensure the brand asset buffet is growing not just follower counts.
Build a culture where ideas flow like an unhinged group chat at 2am, where people love challenging each other's work without feeling threatened or demotivated.
Give honest critique and mentorship that builds taste, not just manages workload.
Required Skills & Abilities
We're after someone who embodies Tracksuit's spirit of freedom and unexplainable joy. Excited to get out of bed every day to build a brand that stands apart on point of view, not product features. If you're someone who will relentlessly dig for and defend ideas that make people laugh, cry, learn, or genuinely feel something, you'll thrive here.
Experience leading creative talent and multi-disciplinary teams from concept to launch.
Proven track record shipping integrated campaigns at a high craft bar, whatever the budget.
Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy.
A knack for turning even dull insights into culture-driving ideas people actually want to watch.
Excellent communicator: you simplify complexity, make fast calls, and bring people with you.
Experience managing agencies and partners across markets, known for raising quality and speed.
A portfolio of world-class craft and storytelling that earns attention rather than buying it.
Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas.
Experience setting up creative operating rhythms with marketing, product, and design.
Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly.
