Account Manager, Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Campaign Management:
Oversee the implementation, management, and daily optimisation of programmatic campaign activity to ensure client objectives and KPIs are met.
Competently create media plans designed to achieve specified KPIs.
Take ownership of elements of client testing plans, suggesting innovative ideas, and executing/evaluating tests with methodical accuracy.
Understand relevant products and solutions developed within the group.
Client and Partner Management:
Contribute to and execute programmatic strategy for client portfolios, ensuring alignment with client objectives and KPIs.
Provide direct client servicing through regular contact (weekly calls, briefings) and present performance in detail.
Develop strong relationships with media owners and other service providers to select appropriate suppliers.
Team Development & Support:
Work with your line manager to effectively support and guide more junior team members, monitoring and prioritising workloads.
Act as a mentor, leading by example to motivate and encourage less experienced team members in their training and development.
Operational Excellence:
Utilise tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, including scoping agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both local and Global Hub teams.

Programmatic Expertise: Proven experience in programmatic activation and driving excellence, with confidence in core trading platforms (DV360, TTD, Amazon).
Analytical & Strategic: Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights. Ability to contribute to and execute comprehensive testing roadmaps in the Programmatic space (audience, media, creative).
Communication: Excellent communication skills (verbal and written), particularly important for building client and supplier relationships and translating technical points to non-technical audiences.
Team Support: Ability to work with line manager and team leadership to train and develop junior team members, leading by example.
Mindset: Passionate about programmatic, proactive in seeking opportunities to develop understanding of the programmatic landscape, latest tech platforms, vendors, and suppliers.

 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.