Analytics Associate Director

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1429 - Associate Director, Analytics - DAT

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
Experience in analytics, measurement, data science, or a related field
Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
Well developed problem-solving skills and the ability to think critically and creatively
Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello. Ability to project manage analytics projects.
Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
Stay up-to-date with the latest industry trends and advancements in data science and analytics
Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib. 
Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools
Experience with cloud technologies, such as GCP
Proven understanding and experience with digital ad platforms APIs
Knowledge of market research methodologies
Speaking any European languages