About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3186 - Associate Director, Applied Analytics - UK
Required Skills & Abilities
Educational Background: Strong analytical background, typically with a Bachelor’s degree in a quantitative field (Mathematics, Statistics, Economics, Data Science, or a business/marketing equivalent with strong quantitative modules).
Proven Experience: Experience in marketing effectiveness, media measurement, and advanced analytics, preferably with exposure to retail, FMCG, or subscription-based businesses.
Test Design Expertise: Proven experience designing, executing, and evaluating matched-market testing, A/B testing, and regional media test-and-learn frameworks.
First-Party Data Literacy: Experience working with large-scale first-party datasets, CRM/loyalty data (such as Clubcard/Dunnhumby), or Retail Media Networks is highly advantageous.
Measurement Toolkit: Deep knowledge of marketing mix modelling (MMM), digital attribution, brand lift studies, and data clean room technologies.
Technical & Tool Proficiency:
Advanced Excel skills for data manipulation and analysis are required.
Familiarity with data visualization tools (e.g., Tableau, PowerBI) is highly desirable.
Experience with industry planning and tracking tools (e.g., YouGov, TGI, IPA Touchpoints) is preferred but secondary to data/analytics capabilities.
Retail & Commercial Acumen: Strong understanding of retail economics, online-to-offline customer journeys, and commercial drivers.
Communication: Exceptional communication and presentation skills, with a proven ability to translate complex statistical methodologies and data points into clear, commercial, and compelling narratives for senior retail stakeholders.
Data Privacy: Strong understanding of UK data governance, GDPR compliance, and privacy-safe data sharing practices (especially concerning first-party customer matching).
