Associate Director, Planning

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are recruiting for an Account Director who is an exceptional and driven media planner, to join our Connections Planning team.

You will be expected to demonstrate experience and knowledge in -
Knowing the tools and means to build and target audiences in addressable and non-addressable media to validate the media approach ensuring that the defined audience can be reached at the scale required
Designing an approach that outlines how and where we will connect with defined audiences – especially hard to reach / low media engagement audiences – in media for brand and performance campaigns.
Connecting the dots between the data we, the client, media owners and other internal teams hold to plan most effectively.
Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists and wider agency teams from a paid, owned and earned perspective
Day to day management of campaigns and annual planning as a key liaison between clients and channel specialists
Designing measurement & testing framework to inform as well as measure and optimise the campaigns when live
Management of others to develop their skills

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
Have an interest in both brand and performance campaigns with some knowledge of ecommerce
You are a tool ‘wizard’...well not quite but excellent knowledge of audience research and planning tools (e.g. TGI & Touchpoints) is a must and awareness of / familiarity with alternative sources (such as media owner tools & data) is a plus
Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully)
Demonstrate a passion for media and understanding of what makes a great media campaign, tangibly showcasing excellence in planning craft.
Take responsibility for the upfront work that needs to happen in order to deliver a great, clear and concise universal brief to the specialist teams that hits the clients' brief on the head
You care about proving your campaigns work! How? By being able to create a holistic measurement framework relevant for your brand and applicable to every campaign that is digestible (setting KPI’s methods I.e., which tool/system, necessary tracking) and plan for adaptation/optimisation
You are confident in presenting with passion and conviction, managing senior client relationships, running all agency team sessions and collaboratively leading client projects and tackling challenging conversations.
You are excited to work as part of a team; immediate, wider department and specialists as required. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way
You demonstrate excellent attention to detail and accuracy in output and meeting deadlines. As well as strong organization to meet client expectations, manage workflow for self and junior team members.
Demonstrate a proactive desire to continually improve own knowledge and wider skill set
You are open minded, flexible and have a challenger mindset.