About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
WPP Media is WPP's global media network. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com.
Key Responsibilities
The Performance & Analytics Manager – Europe will be a crucial member of our client-focused team for the Europe region, responsible for assisting in the planning, execution, and optimization of European digital acquisition campaigns and analyzing cross-media results on all European campaigns for our luxury sector client.
This role requires a blend of strategic thinking, advanced analytical prowess, and strong collaborative skills to evaluate multi-channel performance, ensure consistent brand adherence across European markets, and drive knowledge sharing across international teams. You will play a key role in measuring media efficiency, driving brand visibility, and optimizing customer acquisition across all media channels in Europe.
European Campaign Planning & Execution: Assist in the planning, coordination, and execution of regional digital acquisition campaigns (Paid Search, Paid Social, Display, Programmatic, etc.) across European markets, ensuring strict alignment with the client's global strategy and European brand guidelines.
Cross-Media Analytics & Performance Reporting: Lead the comprehensive analysis and evaluation of cross-media results across all European campaigns (combining digital, offline, print, broadcast, and programmatic channels). Identify cross-channel synergies, key trends, and actionable data insights to maximize overall media ROI across the region.
Cross-Market Collaboration & Knowledge Sharing: Actively liaise with local European market teams to facilitate the exchange of performance insights, cross-media learnings, and best practices, fostering a connected and high-performing European network. Participate in regional and global team calls and knowledge-sharing sessions.
Quality Assurance & Analytics Governance: Support the implementation and adherence to European performance marketing and measurement guidelines, ensuring data integrity, tracking accuracy, and operational consistency across all regional campaign activities.
European Market Intelligence: Stay abreast of European media trends, cross-media measurement innovations, platform updates (e.g., Google, Meta, programmatic platforms, local European media networks), and regulatory frameworks (e.g., GDPR, ePrivacy directives), sharing relevant implications with regional and local teams.
Required Skills & Abilities
Experience: 3–5 years of proven experience in media planning, buying, and cross-media performance analytics, either agency-side or client-side, with a strong focus on performance marketing. Experience working across European markets is highly desirable.
Language Skills: Fluency in French is essential, alongside business proficiency in English. Proficiency in other European languages is a significant advantage.
Technical Acumen: Demonstrated expertise across digital acquisition channels (Paid Search, Paid Social, Display, Programmatic) and modern cross-media analytics platforms and tracking tools.
Analytical & Data Skills: Advanced ability to work with complex numerical datasets, analyze cross-media campaign performance, isolate channel impact, and distill complex data into clear, strategic recommendations.
Project Management: Capable of managing multiple European campaigns and analytics projects simultaneously, prioritizing tasks effectively in a fast-paced environment.
Interpersonal & Communication: Dynamic with excellent communication and client service skills, capable of collaborating effectively across multi-cultural European teams and senior stakeholders.
Problem-Solving & Innovation: Proactive approach to identifying performance bottlenecks and an aptitude for leveraging media data to propose innovative cross-channel solutions.
Attitude: Enthusiastic, with a strong willingness to learn, adapt, and drive growth in the luxury sector.
Core Values: Exhibits strong team spirit, thoroughness, and attention to detail in all tasks.
