About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Solution Architect - Manager (Emerging Innovation)
Key Responsibilities
Work closely with our global solution leads and local teams on designing, testing and implementation of new measurement solutions
Engage with our partners and vendors on a technical level to architect solutions, drive solution development and develop joint roadmaps, where required
Enhance the scale and sophistication of data & measurement solution adoption by clients and markets.
Serve as a subject matter expert in both commercial and technical contexts.
Able to explain complex technical concepts to non technical stakeholders.
Represent Global WPP Media Solution's interests in relevant cross-functional WPP Media initiatives.
Design testing frameworks and guide ‘proof of concept’ market tests to drive iterative development
Identify and help test partnership opportunities across inventory, data and technology to support the successful development of new measurement solutions
Input into business cases for new solutions to help illustrate their value and impact
Support the research and assessment of new solutions and track and evaluate their success
Input into the go-to-market strategy, positioning, marketing and training materials for new solutions, working closely with the global solution leads and market development teams within existing frameworks
Actively contribute to and help drive a culture of innovation across our global organisation
Required Skills & Abilities
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
Experience working in a innovation teams, product development, clients solutions
Data and measurement environment experience within in the media and advertising industries.
Experience working across multiple markets and across disciplines would be very beneficial
A natural curiosity for emerging technologies, digital innovation, and the evolving media landscape.
Programmatic advertising expertise across multiple channels
Experience in ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness
Familiarity with advanced measurement methodologies, including brand lift surveys, attribution modeling, incrementality testing, and Marketing Mix Modelling (MMM).
Experience working with complex datasets, such as consumer profiling, retail/sales data, and geolocation.
Ability to manage relationships across multiple market profiles and business functions
Comfortable planning and adapting priorities in a dynamic business environment
Matrixed Collaboration: Proven ability to build relationships, influence, and align priorities across diverse business functions and culturally varied global markets.
Agile Mindset: Highly adaptable; comfortable managing shifting priorities and navigating ambiguity in a fast-paced, dynamic environment.
Self-Starter Attitude: Proactive in identifying new media opportunities and running end-to-end "test-and-learn" initiatives from conception to evaluation.
Knowledge of data privacy and security regulations
Ability to stay updated on industry developments and provide relevant advice or commentary