About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Director, Solutions Development – Performance Development
Key Responsibilities
Performance planning & Solution design:Define and lead the development of best-in-market performance capabilities for Social (P1) and ideally Programmatic Display (P2), ensuring solutions are synced to client needs and cross-channel use cases.
Strategic & Thought leader:Be the go-to expert for innovation and developments in Performance delivery for clients with a lens on Social and Programmatic Display, understanding competitive landscapes, and collaboratively shaping solution differentiation. Lead channel innovation leveraging our Desirability, Feasibility, Viability framework.
Cross-Functional leadership:Lead cross-functional working groups, bringing together diverse teams (media, tech, marketing science, planning, activation) to deliver prioritized developments and planned benefits. This involves being a project manager for complex initiatives.
Senior stakeholder engagement:Engage confidently with senior leaders and stakeholders to drive ideas, influence strategy, and articulate the value of proposed solutions.
Channel ecosystem understanding:Network with agency practitioners and EMEA colleagues to ensure a finely tuned understanding of how channels are planned, activated, and measured, driving solution consistency and identifying opportunities for share and reapply.
Commercial & compliance oversight:Ensure the compliant design and development of owned channel solutions, continuously reviewing pricing, margin setting, and market fit. Maintain a deep understanding of the supply chain and cost model.
Roadmap & delivery:Develop and deliver a channel roadmap, manage solution materials, and troubleshoot business challenges to ensure an enhanced and integrated portfolio of solutions.
Required Skills & Abilities
10+ years with performance marketing experience in Media, with proof points in Performance, Social and OR Programmatic trading.
Evidenced experience and understanding of Digital Media, both from a media and technical perspective with strong relationships with adtech/martech partners to enable solution development
Performance Marketing craft knowledge and industry POV is important.
An entrepreneurial attitude with a portfolio of experiences to showcase ability to recognise and develop new client solutions ahead of market maturity
Accredited or can speak to project management experience to effectively manage cross-functional teams and associated developments
Confidence and Ability to manage and deliver multiple projects to multiple deadlines simultaneously
