Director, Product (physical) (f/m/x)

Direct Reports: ~10 people spanning Culinary, Product Innovation, Product Strategy, Product Operations, and Product Analytics

Factor is a healthy, ready-to-heat meal delivery service that has built a category-defining business in the US and Canada. Now we're building Factor in Europe — and although we have strong blueprints from North America, we have the opportunity to leverage the very rich multi-cultural environment in Europe to tailor ...

As our Director, Product, you will own the full product vision and execution for Factor Europe. You will lead a multi-layered team of ~10 people, sit on the Factor Europe leadership team, and maintain a close dotted-line relationship with our CMO to ensure product and marketing move as one.

Lead and Develop a High-Performance Product Team
    Build, inspire, and manage a multi-disciplinary team — setting a clear vision, establishing the operating rhythms that allow the team to move fast, and investing in the people who will drive Factor Europe's next chapter.
Own and Challenge the Product Vision
    Define a clear and compelling vision for what Factor's physical product must become in Europe — grounded in customer insight, commercially rigorous, and differentiated enough to win. Develop a deep, independent point of view on where the North American model translates and where European markets demand something different.
    Push the team and the business to think beyond the current roadmap — challenging assumptions, interrogating trade-offs, and ensuring we are always working on the highest-leverage version of the product.
    Act as the liaison to our global Digital Product team — representing Factor Europe's priorities in the feature roadmap and collaborating on shared global initiatives that benefit the wider business.
Drive Customer Retention and Commercial Performance
    Own customer retention levers as your north star. Build a rigorous, evidence-based view of what drives it and rally the team around interventions that move the needle.
    Make product decisions with full awareness of their P&L implications. Take calculated risks, track outcomes honestly, and move quickly to learn and adjust when bets don't pay off.
Build for Multiple European Markets
    Lead our effort to find product-market fit across five distinct markets — understanding how consumer preferences vary by culture, and building a proposition that resonates locally while scaling efficiently.
    Share learnings across geographies and partner with peers across the HelloFresh Group to continuously raise the bar.
    Support new channel strategies, understanding and adapting products for different customer bases.
Align Product and Marketing Strategy
    Work closely with the brand & marketing team to ensure product roadmap and marketing strategies are fully synchronised — so what we build, how we talk about it, and how we sell it form one coherent proposition.
    Act as the product voice on the leadership team, articulating a compelling vision for where the product needs to go and why.

    A visionary leader who executes. You set a compelling direction, bring your team with you, and roll up your sleeves to make it happen.
    Customer-obsessed and analytically rigorous. Sharp instincts backed by disciplined discovery. Comfortable querying your own data and stress-testing assumptions.
    Commercially minded. You understand how product decisions flow through to the P&L — and hold yourself accountable to outcomes, not just outputs.
    A cross-functional influencer. You build trust quickly, drive execution through others, and get the right priorities onto other teams' roadmaps.
    Internationally curious. You find the complexity of building for multiple European cultures energising, and you seek out the nuances that matter.
    An exceptional communicator. You write and present with clarity and conviction — from strategy narratives to leadership updates to product briefs.
    Food and/or nutrition obsessed!
    Experience: 8–10+ years in Product, Strategy, or a closely related commercial leadership role; 3+ years managing multi-disciplinary teams.
    Technical toolkit: Advanced Excel/Google Sheets; AI proficiency and curiosity required.
    Strong preference for:

○      Experience in D2C subscription businesses — retention, lifecycle, and recurring revenue models.
○      Multi-market European experience and an understanding of how consumer preferences vary across the continent.
○      Experience in physical products or FMCG, especially food & beverage.
○      A track record of scaling a product in a new market and finding product-market fit.