Senior Brand Manager Eastern Europe - VALORANT

As a Brand Manager III for VALORANT Eastern Europe, you will lead the strategic and tactical delivery of publishing across multiple markets, translating VALORANT’s global vision into a cohesive, multi‑market strategy that drives deep player engagement and meaningful business results. You will act as the senior publi...

You will be accountable for defining and executing publishing strategies that balance global consistency with local relevance, ensuring that each market’s cultural and competitive context is reflected in how we show up. Partnering closely with global and regional product leadership, you will influence product priori...

Operating at both a strategic and tactical level, you will lead cross‑functional teams, manage significant budgets, and act as the primary advocate for your markets to global leadership. Your ability to connect insight‑driven strategy with high‑impact execution will be critical in growing VALORANT’s presence, deepen...

Develop and own a cohesive multi‑market publishing strategy for your region that delivers against global product goals and local player needs
Translate global product priorities into tailored market plans that maximize player engagement and business impact
Act as the primary publishing voice for your region in global product discussions, shaping product and publishing decisions with regional insight
Lead integrated go‑to‑market plans that connect product beats, esports moments, creator activations, and cultural opportunities
Oversee large‑scale budgets, making data‑driven investment decisions across multiple markets
Build, guide, and align cross‑disciplinary teams across publishing, esports, community, creative, and commercial functions
Track and assess performance across campaigns and markets, applying insights to continuously optimize strategy and execution
Cultivate strong relationships with regional partners, media, agencies, and key influencers to amplify VALORANT’s impact across your cluster

7+ years in publishing, marketing, or product management, preferably in games, entertainment, or tech
Proven experience leading high‑impact, multi‑market campaigns from strategic planning through to execution
Demonstrated ability to influence product direction through market insight and player advocacy
Strong leadership skills with experience managing cross‑functional and distributed teams
Deep understanding of FPS gaming culture and the VALORANT player community
Exceptional communication skills, fluent in Polish and English
Strong budget ownership experience with a track record of maximizing ROI across multiple markets
Experience driving publishing strategy for major game launches or sustained live service products across multiple countries
Proven success integrating esports, live events, and cultural moments into holistic brand strategies
Strong analytical and strategic planning skills, with the ability to translate complex insights into actionable publishing tactics
Experience mentoring and developing other publishing professionals

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players.  We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!