About the Job
Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.
Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel...
Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblaze...
Required Skills & Abilities
This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.
5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market
You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement
You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality
Experience with customer retention or expansion motions is a strong plus
Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing
You push back on vague claims and force specificity - in your own work and in others'
You read the docs, use the product, and dig into the tech before you craft a single message
You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly
You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper
You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field
Strong judgment and the ability to work independently on large, high-stakes initiatives
A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
You work well across functions, build trust quickly, and make the people around you more effective
Ambitious and competitive - you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
Curious and intellectually engaged - you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
Impatient and change-oriented - you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.
