Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experi...

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
Execute the marketing strategy: e.g., 
Launch the different marketing channels (e.g., paid search, app campaigns, affiliates) 
Optimize performance campaigns across channels such as; App campaigns, Paid search
Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys 
Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications
Build and continuously improve dashboards, reporting, and processes to scale growth operations over time.
Over time, manage and mentor a team (e.g., ~2 analysts/marketers) as the vertical grows. 

Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention
Strong analytical skills.
Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).
Ability to pull and analyze data using SQL and/or self serve BI tools.
Demonstrated entrepreneurial / builder mentality.
Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook.
Bias for action and experimentation.
Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department 
Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products 
Experience in fintech or financial services, such as Travel cards, multicurrency wallets
Experience launching or scaling a new product or major feature

 
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