Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experi...

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

1. Team Leadership & Development
Manage, mentor, and develop a team of 2-3 marketing specialists
Set team priorities and OKRs aligned to partnership goals
Conduct performance reviews and career development conversations
Foster a culture of experimentation, learning, and accountability

2. Strategic Marketing Leadership & P&L Ownership
Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
Guide team on channel strategies and ensure execution excellence
Own the full marketing P&L for the partnership
Design experimentation roadmap to validate strategic hypotheses
Monitor channel health and guide team to drill into anomalies or opportunities
Oversee dashboard/reporting development and team analytics capability

3. Analytics Strategy & Insights
Define analytics roadmap and experimentation strategy for the team
Write SQL queries to answer strategic business questions and guide team on complex analysis
Guide team on measurement frameworks and experiment design
Synthesize insights into executive-ready recommendations with business impact quantification
Build team capability in analytics and experimentation

4. Strategic Planning & Executive Stakeholder Management
Develop annual marketing roadmap and quarterly plans aligned to partnership goals
Lead weekly syncs with partner marketing leadership
Present quarterly business reviews to Agoda leadership (Director/VP level)
Own the annual planning process and budget allocation across channels
Partner with Agoda's commercial and product teams on partnership optimization
Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data

5. Program & Project Management
Lead large, multi-workstream initiatives end-to-end
Build detailed project plans with risk mitigation and milestone tracking
Establish governance cadence and reporting mechanisms
Ensure disciplined execution across markets and teams

SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
Strong analytical thinking with ability to translate data into actionable insights
Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
Bonus: Experience with experimentation design and statistical analysis
7-10+ years in marketing, growth, or analytics roles

2. Marketing Channel Knowledge
Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
Experience optimizing marketing campaigns toward ROI/profitability targets
Familiarity with attribution models and incrementality measurement
Background in digital marketing, growth marketing, or marketing analytics preferred

3. Leadership & Stakeholder Management
5+ years people management experience or demonstrated team leadership
Ability to influence without direct authority in a matrix organization
Executive communication skills — comfortable presenting to VP/Director level stakeholders
Required: Complex stakeholder management including partner relationships at senior levels
Cultural sensitivity for cross-border collaboration

4. Execution Excellence
Exceptional project management discipline
Ability to manage multiple concurrent initiatives
Strong attention to detail without losing strategic altitude

5. Business Orientation
Understands P&L drivers and growth mechanics
Makes data-informed decisions
Focused on impact, not activity