Advanced Analytics Senior Executive, GOC

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Senior Analyst, you will be accountable for quantifying the success of marketing initiatives and delivering insights that enable MFG teams to innovate and improve their work. Key responsibilities include:

Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or a related field, with a 3.0 GPA or equivalent professional experience.
C1 English proficiency or equivalent, with the ability to communicate effectively in professional environments.
1-3 years of professional experience in a marketing analytics-based role, preferably within a media agency.
Experience or exposure to digital media execution, including Search, Social, and Programmatic channels.
Understanding of the measurement of both Brand and Direct Response marketing campaigns.
Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus.
Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360.
Strong project management skills and the ability to manage multiple tasks in a highly organized and efficient manner.
Strong verbal and written communication skills, with the ability to present data and recommendations clearly.
Strong attention to detail, analytical thinking, and a natural affinity for numbers and data-driven problem-solving.
Experience with generative AI tools such as Gemini and ChatGPT is a plus.
Experience with programming languages such as R, SQL, and Python is a plus.