Associate Business Director - Content

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to Business Director - Digital 
Work with dynamic brands to create impactful and engaging content strategies.
Lead a collaborative team that values creativity, innovation, and continuous learning.
Be part of a fast-paced environment where ideas turn into meaningful campaigns and business impact.
Build strong relationships with internal teams, clients, and content partners.
Gain a deep understanding of client brands, tone of voice, and content objectives.
Ensure all content processes, workflows, and approvals are aligned with organizational standards and timelines.
Independently lead content planning meetings and campaign discussions with clients.
Identify opportunities to improve content performance, engagement, and audience reach.
Demonstrate strong communication and stakeholder management skills across teams and clients.
Mentor and guide junior team members while contributing to team development.
Lead integrated content strategies across digital and social platforms.
Demonstrate the ability to drive innovative content solutions that contribute to client growth and business objectives.
Developing and executing integrated content strategies aligned with client business and marketing objectives.
Leading content planning across digital, social, branded, and campaign platforms.
Building strong relationships with clients and positioning the agency as a trusted strategic content partner.
Collaborating with creative, media, strategy, and production teams to ensure seamless execution of campaigns.
Managing content calendars, workflows, approvals, and timely delivery of projects.
Identifying audience insights, market trends, and emerging opportunities to enhance content performance.
Ensuring all content aligns with brand guidelines, tone of voice, and campaign objectives.
Monitoring and evaluating campaign performance metrics and recommending optimization opportunities.
Supporting revenue growth through innovative content opportunities and integrated campaign solutions.
Leading presentations, campaign reviews, and strategic discussions with clients and stakeholders.
Managing multiple projects simultaneously while ensuring quality and operational efficiency.
Supporting leadership in driving team collaboration, capability building, and creative excellence.
Working closely with influencers, publishers, creators, and external partners where required.
Ensuring alignment between content strategy, media strategy, and overall business goals.

 

Strong storytelling and content strategy capabilities with the ability to create compelling brand narratives.
Excellent project management and organizational skills.
Strong understanding of digital platforms, social media trends, and audience engagement strategies.
Ability to work in a fast-paced environment and manage multiple priorities under tight deadlines.
Excellent interpersonal and stakeholder management skills.
Strong presentation and communication skills — both written and verbal.
A collaborative mindset with the ability to lead cross-functional teams effectively.
Analytical thinking with the ability to translate data and insights into actionable content strategies.

 
7–9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields.
Proven experience managing content campaigns and leading client relationships.
Experience working with integrated marketing teams and digital platforms.
Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or a related field from a reputable institution.