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Associate, Direction Activation

WPP Media
Toronto, Canada Full Time Negotiable Sep 17, 2026

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Key Responsibilities

The Associate will work within the Investment team to help accomplish the effective delivery of buy recommendations and negotiations in broadcast and potentially digital media for assigned clients.

Required Skills & Abilities

Enter buys into proprietary system (MediaOcean and Prisma) and maintain broadcast buys
Ongoing management and stewardship of campaigns
Assist with client financials such as budget reconciliation and budget management –resolve discrepancies with billing coordinators
Keep up to date on all communications with the Client Service Team including buy authorizations, tracking reports, buy changes, creative specifications etc.
Post campaigns and monitor campaign delivery
Generate campaign reports – including pre and post documents, Masterfiles
Use Mediacom Proprietary tool and other measurement software (Numeris)
Strong written and verbal communication skills
Ability to learn quickly and multi-task
Must work collaboratively
Positive disposition with the ability to work under tight deadlines
Detail, accuracy and mathematical competency a must
Good working knowledge of Microsoft PowerPoint and Excel
Solid organizational skills
Driven desire to develop and excel in media career
Ability to balance assignments while maintaining a flexible approach
Internship in an agency is an asset.
College or University education will be an asset.

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