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Business Director Investment

WPP Media
Karachi, Pakistan Full Time Negotiable Sep 17, 2026

About the Job

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This role reports to: Senior Business Director

Key Responsibilities

Being part of a talented and passionate team.
Working and interacting closely with top media corporations
Opportunity to implement and execute industry first initiatives
Complete knowledge of investment/buying and planning systems.
Understanding of the Mindshare investment/buying and planning process – includes basic understanding and importance of proprietary tools.
Execute basic media and proprietary campaigns.
Conduct negotiations with partners and close deals.
Analyze and interpret data and its impact.
Develop strong relationships with partners.
Develop, execute and analyze negotiation deals.
Promote GroupM proprietary products.
Close negotiation deals and manage assigned clients.
Key responsibility is to lead the investment/buying team.
Channelization of budgets based on annual deals/budgets.
Overlook evaluation of schedules for reach, ratings and CPRP delivery.
Ensuring Investment/Buying KPI’s are met.
Leading OVT & Prop.
Review of actual airing, vs planned in terms of spend, reach, CPRP, GRP's & frequency.
Leading KPIs setting.
Lead all monthly reporting to region and internal high-up’s.
Maintaining and grooming relations with the broadcasters and vendors
Supervise and ensure deadlines are compiled by Senior Managers.
Review investment/buying deals.
Channel performance review.
Creation of annual deals.
Monitoring of current strategy and advice changes if any.
Analysis of current year investment/buying strategy.
Creation of investment/buying strategy for next year.
Review and propose changes in media processes to enhance speed and efficiency.
Facilitating EssenceMediacom in all major consolidation and agency deals.
Leading in all special deals.
Working with EssenceMediacom on market intelligence to ensure GroupM rate advantage over market.

Required Skills & Abilities

Superior time management and prioritization skills.
Excellent communication skills.
Strong analytical and number skills.
A pro-active approach with excellent negotiation and communication skills.
Media knowledge and understanding of systems.
Candidate must have a bachelors / masters degree from a reputable educational institute.
Must have an experience of at least 8 - 10 years in media investment/buying experience.

Apply now

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