Business Manager Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Being part of a talented and passionate digital team driving innovation.
Working with leading DSPs, SSPs, publishers, and technology partners.
Opportunity to lead cutting-edge programmatic campaigns across multiple industries.
Develop a comprehensive understanding of WPP Media's programmatic ecosystem, processes, and proprietary tools.
Gain proficiency across major DSPs, ad servers, and reporting platforms.
Successfully execute and optimize programmatic campaigns while ensuring delivery against KPIs.
Independently manage end-to-end programmatic campaigns for assigned clients.
Build strong relationships with media partners, publishers, and technology vendors.
Drive campaign optimization using audience insights, performance data, and automation.
Mentor junior team members and ensure operational excellence.
Lead programmatic strategy for key client accounts.
Deliver innovative audience targeting and data-driven media solutions.
Identify opportunities for automation, process improvement, and performance enhancement.
Contribute to business growth through strategic recommendations and industry best practices.
Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns.
Develop programmatic media strategies aligned with client business objectives.
Manage campaigns across DSPs, ad exchanges, private marketplaces (PMPs), and programmatic guaranteed deals.
Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs are achieved.
Analyze campaign performance and provide optimization recommendations based on real-time insights.
Lead audience segmentation, targeting strategies, and data utilization.
Maintain strong relationships with DSP partners, publishers, technology vendors, and data providers.
Review campaign reports and present performance insights to internal stakeholders and clients.
Ensure campaign quality, brand safety, viewability, fraud prevention, and compliance with industry standards.
Lead troubleshooting and resolution of campaign delivery issues.
Collaborate closely with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams.
Monitor market trends, emerging technologies, and programmatic innovations to identify new opportunities.
Support regional and global reporting requirements.
Coach, mentor, and develop team members while ensuring timely campaign execution.
Drive continuous process improvements to enhance operational efficiency and campaign effectiveness.

Must hold a BBA/MBA from a reputable university or equivalent qualification.
Minimum 5+ years of experience in Programmatic Media Buying, Digital Media, or Programmatic Advertising.
Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP, or similar platforms.
Strong understanding of RTB (Real-Time Bidding), PMP, Programmatic Guaranteed, audience targeting, and digital measurement.
Experience working with ad servers, verification tools, analytics platforms, and campaign reporting.
Strong analytical and problem-solving skills with the ability to interpret campaign data and optimize performance.
Excellent stakeholder management, communication, and presentation skills.
Strong negotiation and vendor management capabilities.
Excellent time management and prioritization skills.
A proactive mindset with a passion for digital innovation and continuous learning.