Commerce Lead

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Champion the adoption of WPP Commerce across existing and new business 
Support client teams (investment, performance, planning, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives. 
Support the integration between commerce and brand media to develop end-to-end media strategy for clients. 
Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics. 
Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks. 
Develop robust partnerships with key marketplaces (Lazada, Shopee etc.), affiliates (shopback, etc.), other retail partners (Grab etc.) 
Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans. 
Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate digital/non-digital retail media formats into overall client campaigns.  
Collaborate closely with client teams to execute best-in-class campaigns aligned with client objectives. 
Consult with agencies and clients, translating business briefs into actionable retail media strategies. 
Drive performance across marketplace accounts, ensuring alignment with broader commerce strategies. 
Design measurement frameworks for all retail media formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to track effectiveness and client ROI. 
Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients. 
Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying. 
Proactively identify and evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms to maintain our competitive edge. 
Develop and run training program to raise group capability across key Commerce capability. 
Take ownership on pipelining, forecasting and delivery of group Commerce solutions and projects. 
Provide accountability across the assigned Group for commercial outcomes of all projects, products and services. 
To report against the business growth targets, working closely with the client and market leads to deliver them. 
Expert knowledge on the Retail landscape and relevant topics within the industry 
Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions. 
Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen. 
High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals. 
Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders is a much. 
Experienced trainer, having worked with marketing teams to deliver learning & development programs. 
Strong data & tech partner management capabilities, with established relationships in place with key partners 
Highly organised, detail orientated, QA-focused with demonstrated project management capabilities. 
Ability to work in a matrix organisation, managing complexity and challenges. 
Flexibility to work in a cross-functional team but also have the initiative to problem solve independently. 
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. 
10+ years of experience in ecommerce/retail strategy, partner management, ecommerce campaign management and client relationship management 
Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee, Google, Meta, Tiktok shop etc.).