Consumer Digital Strategy Lead

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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Lead the end-to-end strategic agenda for the category across Southeast Asia—driving integrated growth through connected communications, audience-first planning, and cross-market orchestration. Act as the strategic bridge between regional ambition and market execution, shaping IMC strategies, elevating creative outpu...

Be the media brand custodian in SE Asia: - 
 
Lead annual strategy and IMC development for Chocolates across SEA 
Drive regional + local campaign strategies (festive, innovation, key campaigns) 
Enable Consumer Experience pillars (Data, Personalization, KOL, eCommerce) 
Develop audience frameworks and playbooks  
Build Test and Learn (T&L) agendas and adoption across markets 

 
Lead end-to-end integration across creative, media, KOL, commerce, and data 
Drive media effectiveness, innovation and cross-market scaling 
Lead strategic briefing for ideas and solutions from JBP and non-JBP partners 
Partner with CDS/Data/Commerce leads for connected planning 
Define connected consumer journeys and touchpoint roles and integration 

 
Act as primary strategic voice for CDM across SEA from WPP Media  
Partner with Regional Equity teams and strategic link with in-market leads 
Lead relationships with WPP Creative (regional and global), and other agencies 

 
Support regional and local strategy teams for award entries showcasing best in class work for external and internal. 
Build and maintain a regional library of strategic case studies, frameworks, and best practices. 

12+ years in brand strategy, communications planning, or integrated strategy roles—preferably in top-tier creative or media agencies. 
Strong experience working on FMCG/CPG brands; food/snacking experience is a plus. 
Deep understanding of Southeast Asian consumer culture, digital ecosystems, and media behaviours. 
Demonstrated ability to lead multi-agency integration. 
Exceptional communication, storytelling, and client partnership skills. 
Proven track record of elevating creative work through strategic leadership. 
Ability to manage complexity across multiple markets and stakeholders. 
Strong strategic partnership with regional equity teams and local brand teams 
Unified, insight-driven IMC strategies that enable creative excellence and media effectiveness. 
Improved integration and collaboration across agency teams. 
Breakthrough work recognized internally and in industry platforms. 
Championing WPP Media products, solutions and capabilities to advance the next level of strategic growth