Executive Search

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Platform Executive – Paid Media & Performance

Execute and optimize campaigns across:
Meta (Facebook & Instagram)
Google Ads (Search required; Display & YouTube exposure)
TikTok Ads
Support high-volume campaign builds across multiple product lines and objectives (e.g. launches, always-on, promotions)
Manage daily operations including:
Budget pacing across multiple campaigns and line items
Bid adjustments and basic optimization under guidance
QA checks to ensure accuracy before launches and changes
Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early
Support keyword management for Search campaigns (keywords, negatives, basic bid logic)
Assist in executing platform best practices for large brands (naming conventions, structure, governance)
Work closely with strategy, performance, and analytics teams to ensure smooth delivery
Exposure to always-on campaigns with frequent changes and optimizations
Ability to follow strict governance, tracking, and QA standards
Support campaigns tied to e-commerce, app, and retail moments

Working knowledge of:
Meta Ads Manager
Google Ads (Search fundamentals required)
TikTok Ads Manager
Basic understanding of:
Full-funnel performance metrics
Social and Search optimization principles
Strong attention to detail in high-budget, high-risk environments
Comfortable working with numbers, dashboards, and spreadsheets
Able to work calmly under pressure and tight timelines
1–3 years of experience in paid media, performance marketing, or platform operations
Hands-on experience supporting campaigns on:
Meta
Google Ads (Search)
TikTok
Experience supporting large or complex advertiser accounts is a plus
Proficient in Excel / Google Sheets
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