Manager Programmatic

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

This role reports to: Business Manager / Head of Programmatic
We are currently looking for a Manager – Programmatic to join our team. In this role, you will be responsible for leading the planning, execution, and optimization of programmatic media campaigns for a portfolio of leading brands. You will act as a key expert in data-driven media buying, working closely with internal teams, clients, and technology partners to deliver high-performing, audience-focused campaigns. The role requires strong analytical thinking and hands-on platform expertise to ensure campaign efficiency, audience precision, and measurable business impact.
Work with leading brands on cutting-edge, data-driven media solutions.
Gain deep exposure to global ad-tech platforms, data ecosystems, and advanced audience strategies.
Be part of a fast-evolving space driving innovation in modern media planning and activation.
Develop strong understanding of programmatic ecosystems, platforms, and campaign workflows.
Oversee campaign setup, trafficking, monitoring, and basic optimization activities.
Build strong relationships with internal teams, publishers, and technology partners.
Ensure accurate execution of live campaigns and adherence to KPIs.
Independently manage multiple programmatic campaigns end-to-end.
Lead optimization strategies to improve performance across KPIs such as reach, efficiency, and conversion.
Identify new audience, inventory, and data opportunities across platforms.
Contribute to strategic recommendations and client presentations.
Act as a go-to expert for programmatic planning and execution within the team.
Drive innovation in audience strategy, automation, and performance optimization.
Support new business pitches with programmatic solutions and insights.
Demonstrate strong ownership of campaign outcomes and client satisfaction.
Lead the setup, execution, monitoring, and optimization of programmatic campaigns.
Manage DSPs, ad servers, and related platforms to ensure accurate and efficient delivery.
Develop audience strategies, segmentation models, and bidding approaches.
Continuously analyze campaign performance and implement optimization tactics.
Generate detailed performance reports and actionable insights for clients.
Collaborate with internal planning, analytics, and client teams for integrated execution.
Coordinate with publishers, data partners, and technology vendors.
Ensure campaigns meet KPIs and deliver measurable business outcomes.
Stay updated on industry trends, emerging technologies, and platform innovations.
Support strategic planning, client presentations, and post-campaign analysis.

Strong expertise in programmatic advertising ecosystems and platforms.
Excellent analytical, numerical, and problem-solving skills.
Hands-on experience with DSPs, ad servers, and campaign management tools.
Strong communication and stakeholder management skills.
Ability to interpret data and translate insights into actionable strategies.
Detail-oriented with strong organizational and execution capabilities.
Ability to work in a fast-paced, performance-driven environment.
Bachelor’s degree in marketing, Business Administration, Media Sciences, or related field.
4–6 years of experience in programmatic advertising, digital media, or media operations.
Experience in managing campaign execution and optimization across multiple platforms.
Certifications in Google Marketing Platform, DV360, or related tools will be an advantage.