About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Working in one of the most digitally advanced and forward-thinking media agencies that is globally connected
Key Responsibilities
Day to day optimization and management of search campaigns working towards defined KPIs set by clients
Develop SEM strategy and tactics for campaign and deliver the campaign management
Generating reports and insights from campaigns and communicating these to the team and smaller clients directly
Building strong relations with team members with clear and effective communications (spoken, written, and presenting) with ability to influence and gain trust
Coordinate with other team for integrated insights and client business proposals
Implementation of single and multi-variant tests to increase campaign efficiency
Build account structure, optimizations, testing, tracking and overall management
Contribute to an environment where ‘Innovation as usual’ thrives in everyday work
Required Skills & Abilities
Minimum 4 - 6 years’ hands-on experience managing paid search campaigns with a keen interest in all digital marketing disciplines
Good understanding of Google, Bing, SA360 & Google Analytics
Must be fluent in written and spoken English, Traditional Chinese & Simplified Chinese
Keeps up to date with SEM industry changes and the latest practices and procedures
Build meaningful relationships with team members and suppliers
Excellent administrative and organizational skills
Strong attention to detail with high levels of accuracy
A good work ethic, problem solving and proficient time management skills
Working knowledge of all Microsoft office software
Comfortable using Microsoft Excel and manipulating dashboards — an analytical mind that is creative as well as data-driven to identify trends/patterns and insights
Demonstrate genuine curiosity and interest in our clients & their business
Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred.
About WPP Media
WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.
At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.
Our Core Values
We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.
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