Media Planner

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client’s objectives to achieve marketing goals.

   
The media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client’s objectives to achieve marketing goals. 
   
In this role you will be responsible for developing and maintaining media plans and corresponding budgets. You will track campaign performance on an on-going basis and assist the specialist teams in analyzing the campaign data and metrics and providing recommendations for optimizing the campaign’s effectiveness. 
   
You will contribute to the development and implementation of media strategies for one of the biggest advertisers in Canada 
You will get to be a part of EssenceMediacom’s growth and legacy in the industry 
You will be part of a dynamic and multi-talented team with access to best-in-class tools & technology and research 

 
Assist in the development and execution of media plans 
Use various media tools to conduct market research, audience analysis, and media consumption studies 
Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns 
Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization 
Assist in the preparation of detailed reports and presentations showcasing campaign results, insights, and recommendations for clients 
Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events 
Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries   

 

Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc. 
Demonstrates accuracy and attention to detail 
Self-starter who demonstrates initiative 
Ability to manage multiple projects 
Works well in a team setting 
Thrives in fast paced environment 

 
University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience 
Minimum of 1-2 years as a Planning and/or Buying Assistant 
Demonstrated understanding of media basics and concepts 
Working knowledge of Syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.) 
Proficient with Microsoft Office Suite 
Ability to communicate concisely and clearly both orally and in writing in both French and English