WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
• Mensurar visitas, conversões, vendas, campanhas, cohorts, life time value e payback de cada canal de marketing;