About the Job
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Key Responsibilities
Ensure high level of service are delivered from all SEO projects team member working on.
Ensuring all projects are delivered to a professional standard and in line with the agreed timings.
Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs.
Ensure owned media planning approach consider multiple platforms like web, social, apps and marketplaces.
Providing analysis, audit and plan using a combination of resources include search, social, content, audience auditing tool.
Providing on-page and off-page (content marketing) strategy and coordination with team to deliver best-in-class SEO projects.
Provide project planning timeframe and response to client briefs.
Regular monitor content on the client’s site and as well as content marketing plan delivery.
Supporting the development of client target and ensuring content marketing implementation achieves the KPIs set out at the campaign planning stage.
Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting.
Study and find new insights in an ever evolving digital marketing
Coaching, training, progression and personal development of all team members.
Running regular status meeting with agencies teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team.
Respected business-led relationship with direct team members, ability to both professionally nature and critique team members.
Strong collaborative relationship with lead members of both Business team, client’s web development.
Working relationship with business planning team as and when appropriate, in order to understand paid content marketing plan and execution.
Working relationship with peers within [m]PLATFORM Services who manage other channel disciplines (Paid Search, Paid Social, Display and E-commerce)
Friendly, professional relationship with all clients.
Collaborative relationship with third-party agencies
Positive relationships with suppliers and creation of new initiative to continue service expansion.
Required Skills & Abilities
Have a habit to catch up SEO industry trends, movement and ecosystem changes which may related to SEO campaign performance.
Must be keen in learning other search engine mechanics such as, Youtube Search, Ecommerce Search and internal website search algorithm
Have abilities to use and utilize SEO tools including Google Search Consoles, Google Webmaster tool, Google keyword planner, Ahrefs, DeepCrawl, MOZ, SerpBoo Etc.
Deep familiarity with the core strategies used for SEO, in particular technical optimization, as well as keyword research, content, linking, digital asset optimization etc.
Ability to work face-to-face with client teams is essential.
Web analytics experience is essential. Advanced configuration and analysis experience/certifications are desirable.
Web Development Skills – HTML, CSS, JavaScript and server-side scripting languages.
Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an
