Vice President, Client Services, India

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Emerging Tech, Innovation and Problem Solving
Reframe brand, category and business challenges through a tech-led innovation lens and identify where technology can unlock speed, scale, personalisation, participation, experience, measurability or commerce.
Connect tech choices to brand truth, audience behaviour, culture, commerce and business outcomes.
Lead innovation across AI, AR, VR, interactive content, automation, mobile-tech, immersive experiences, social destinations, web/app-based platforms and other emerging technologies.
Build sustainable experience engines that can support both tactical campaigns and longer-term platforms or IPs.
Develop tech-enabled destinations across content creation, content optimisation, community participation, commerce, shoppability and online-offline integrations.
Assess feasibility, operating logic, partner capability, scalability, cost and execution complexity for every tech-led idea.
Platform Innovation and Creative Experimentation
Develop and champion a quarterly test-and-learn roadmap for creative innovation, esp with digital media and non-media platforms.
Identify and prioritise platform-led innovation opportunities across, but not limited to Meta, Google, Snap, JioStar, Pinterest, ShareChat, Spotify, Gaming networks and other emerging digital partners.
Drive experiments across ad formats, content strategies, interactive user journeys, creator-led formats, platform-native storytelling and new engagement mechanics that improve creative effectiveness, engagement and campaign performance.
Translate successful experiments into scalable BAU solutions, playbooks and reusable frameworks.
Gaming, Esports and Interactive Communities
Build gaming-led brand solutions across esports, mobile gaming, casual gaming, streaming, creators, tournaments, communities and interactive experiences.
Develop strong gaming formats across in-game integrations, playable ads, branded environments, creator streams, out-of-game content, community challenges, live tournaments, campus activations, AR, AI and interactive pilots.
Lead large-scale gaming events, esports associations and brand-owned gaming IPs from opportunity mapping to execution.
Ensure gaming solutions are strategically sharp, brand-safe, executable, measurable and commercially viable.

10+ years of experience across emerging tech, platform innovation, gaming, esports, digital platforms, brand partnerships, media, content, entertainment, creator economy or youth culture marketing.
Deep understanding of digital platforms, platform betas, ad innovation, interactive formats, content experimentation and emerging consumer behaviours.
Ability to connect technology, platform behaviour, gaming culture and brand strategy into sharp consumer-facing ideas.
Proven ability to build and execute large-scale partnerships, IPs, events, experiments, platform-first campaigns or integrated brand solutions.
Strong network across platforms, publishers, gaming partners, right holders, tournament organisers, creators, streamers, production partners, tech partners and communities.
Commercially sharp, with strong negotiation, partner evaluation, budget ownership and cost-efficiency skills.
Comfortable working across ambiguity, rapid experimentation, multiple stakeholders and evolving technologies.
Strong storytelling ability to turn experiments into case studies, internal learnings and scalable brand playbooks.