About the Job
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups t...
As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help creat...
Key Responsibilities
Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Required Skills & Abilities
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
7+ years of work experience in a marketing role designing and launching multi-channel campaigns
5+ years of experience analyzing and taking action on the performance of marketing campaigns
5+ years of experience writing marketing briefs
3+ years of experience leveraging data, AI, and ML-driven techniques
3+ years of B2B marketing experience
3+ years of email marketing, direct mail, and push notification experience
Experience with Marketo, Salesforce, and/or Salesloft
Experience working in fintech on lending products
Qualifications
Experience:
3 years experience
