About the Job
Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift t...
You're a product marketer who owns outcomes, not output. You are naturally curious about customers and not-yet customers. You write well and fast, and you get real satisfaction out of turning a customer's results into something a salesperson, a CSM, or a prospect can immediately use.
You've spent enough time in growth-stage B2B SaaS to know how companies like ours work: how sales cycles move, what CS teams need, why launches succeed or stall. You have run launches where you set the strategy, not just the deliverables, and you have built positioning that sales adopted because it worked, not becau...
Key Responsibilities
Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change. You are the person who decides how we talk about what we build, and the person who defends that choice when someone disagrees.
Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked. You decide what gets a full launch and what gets a release note, and you make that call based on business impact, not internal enthusiasm.
Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative. Build the system that turns one interview into one-pagers, slides, use case documentation, and the proof that answers "show me someone doing this" and "when would I use this feature?" Know where the gaps in our proof are before sales tells you.
Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved. Work directly with sales and CS leadership on where the gaps are.
Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions. Be the person the exec team asks when they want to know what is happening in market.
External and in-product content. Keep a regular cadence of customer-win content for social and partner channels ("this brand launched this week, here's why it's interesting"), and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works.
At six months: you have run at least one Tier-1 launch end to end, sales is using messaging you wrote, and you have published proof for customers who launched on your watch.
At twelve months: positioning is largely owned by you, the exec team comes to you for market intel, and the systems you have built mean the next launch takes less of everyone's time than the last one.
Required Skills & Abilities
You treat AI as a working partner. You know the output is only as good as the context you give it and the review you do afterward, and you invest time in both.
You build or improve things other people use. When you solve a problem, you put in the extra effort to make the solution reusable, so nobody on your team has to solve it again. Then you do the harder part: make it good enough, and obvious enough, that using it beats going back to the old way.
You do not wait to be assigned the work. You notice when a one-off request is really a recurring problem, and you decide it is worth solving before anyone asks you to.
At review time, the question is not how much you used AI. It is what you built, who else is using it, and how your team works differently because of it.
You build the tool that makes the content. Instead of just writing the case study, you also build what orchestrates the whole case study production process: one customer interview in, a dozen usable formats out, page drafts in Webflow, deck content, and social assets that don't wait on a designer. Sales and CS run it themselves rather than queuing behind you, and the test is whether what comes out is usable without review cycles.
You find the stories in the product. You use our internal analytical AI tool, Sherlock, to investigate how customers actually run their business on Thanx, surfacing the learnings and outcomes that today only exist in our CSMs' heads. You turn those golden nuggets into externally facing content in days, not weeks. Gone are the days of long-form content that takes months to produce.
You get content seen. You treat distribution as half the job. You keep trying formats until one breaks through: video, podcasts, live events, office hours, community forums, whatever gets the audience to show up, and you use AI to make the learning curve shorter and the output more fun.
You know the market and the competitive landscape cold. You use AI to listen for and understand what competitors are shipping and what operators are actually dealing with - traffic softness, labor costs, delivery margins - and can explain how those connect to what we sell and how we are different.
We don't believe in rigid requirements, but success in this role typically involves:
8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role.
Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables.
Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to.
A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished.
Experience conducting customer interviews and finding the story inside them.
Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners.
A track record of working productively with sales and customer success, and of creating enablement content those teams actually used.
Experience influencing cross-functional teams you don't manage, and presenting to executives.
Comfort with video and multimedia formats, not just written content.
Restaurant or hospitality technology experience is a plus.
