Manager, Growth Marketing

This is a hybrid position to the NYC HelloFresh Headquarters

The Manager, Growth Marketing (Factor US) is a performance marketing generalist who takes full ownership of their channel portfolio — managing execution, optimizing performance, and driving results across whatever they own. Direct mail is the current anchor channel and primary focus of this role; it is learnable on ...

Own the execution and optimization of Factor's direct mail program — from segmentation and creative briefing through production, deployment, and post-campaign analysis.

Bachelor's degree in Marketing, Business Administration, or a related field.
Demonstrated end-to-end ownership of at least one performance marketing channel — including budget management, creative briefing, vendor or partner management, and performance reporting.
Strong analytical skills with experience building campaign forecasts and running performance retrospectives.
Strong creative judgment — ability to evaluate briefs and creative output and give structured, actionable feedback.
Demonstrated experience managing external vendor or agency relationships.
Familiarity with digital channel fundamentals — including how to read performance data, identify optimization levers, and work effectively with channel leads across different formats.
Fluency in growth marketing KPIs such as CAC, CPA, CPM, CVR, and LTV.
Familiarity with campaign budgeting and spend tracking; comfort working within established financial frameworks.
Strong written and verbal communication skills.
Ability to thrive in a fast-paced, deadline-driven environment.
Comfort using AI tools (e.g. ChatGPT, Claude, Gemini) to accelerate campaign workflows — including brief writing, performance summarization, audience hypothesis development, and reporting.
401k with company match that vest immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education (upon 2 years of service)
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$105,000—$121,500 USD