About the Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Key Responsibilities
Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
Synthesize large, complex, and multi source datasets into story driven insights and strategic recommendations that inform brand, media, and audience strategies
Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.
Required Skills & Abilities
5+ years of experience in data strategy, marketing analytics, or business consulting
Proven proficiency with syndicated data tools for market, social, and audience insights such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata and Marketcast
Demonstrated ability to translate audience data into actionable segmentation and behavioral insight
Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.)
Ability to quickly extract, analyze, visualize and interpret data and market trends for quick-turn, client-facing reporting
Fluency with AI tools and LLMs for business use
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$75,000—$130,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an
Qualifications
Experience:
5 years experience
