Paid Media Analyst / Digital Trafficker

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Campaign Execution & Trafficking: Execute the setup and launch of campaigns across Meta, Google Ads (specifically Display), and other social platforms (e.g., TikTok, LinkedIn, X). This includes configuring audience targeting, uploading creatives, and ensuring brand safety parameters are met. 
Budget Management (Pacing): Lead the daily monitoring of media spend across multiple platforms and campaigns to ensure adherence to monthly and quarterly budgets. 
Platform Operations & Optimization: Manage the day-to-day mechanics of the accounts, including placement performance reviews, bid management, and implementing optimization changes to scale campaigns efficiently. 
QA & Compliance: Conduct rigorous quality assurance checks on live ads to ensure landing pages are functional and creative specs are correct before and during launch. 

 

2+ Years Digital Trafficking Experience: Proven hands-on experience managing, trafficking, and executing campaigns primarily on Meta and Google Ads (Display network), along with other social media platforms. 
Core Platform Expertise: Strong, daily hands-on knowledge of Meta Ads Manager and Google Ads is mandatory. Candidates must deeply understand digital media buying fundamentals. 
Advanced Excel Proficiency: Mastery of Excel (Pivot Tables, VLookups, large data sets) for pacing, forecasting, and data organization. 
Attention to Detail & Organization: Demonstrated ability to manage multiple workstreams, identify errors in creative configurations prior to launch, and meet deadlines autonomously. 

Please note: We are looking for a Social and Display execution expert first and foremost. You do NOT need the following to be considered for this role, but if you happen to have experience in any of these areas, it’s a great plus: 
Programmatic & Ad Serving: Prior exposure to Programmatic buying platforms (Google DV360 or other DSPs like The Trade Desk) and Ad Servers (like Campaign Manager 360 / CM360). 
Certifications: Active certifications in Meta Blueprint or Google Ads (Display). 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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