Pattern is a world-leading ecommerce acceleration service provider, leveraging proprietary AI technology to deliver end-to-end growth solutions for brands across 60+ global ecommerce platforms including Amazon, Walmart, and TikTok Shop. The company has been named among Deloitte's fastest-growing tech companies in North America for multiple consecutive years, and recognized by Newsweek as a Global Most Loved Workplace.
Role Overview
As a TikTok Shop Cross-Border Creator Operations Project Manager, you will support US-based Social Commerce Managers in managing their assigned brands, working in close synergy to align on brand strategy, execution plans, and performance goals, while independently owning the day-to-day operations of TikTok Shop. Core responsibilities include: conducting brand and competitor analysis, maximizing creator outreach, driving video volume, managing affiliate channels, and delivering regular performance reports to accelerate brand GMV growth.
Key Responsibilities
Brand Growth & Analysis
Conduct in-depth research on assigned brand categories, perform regular competitor analysis, and identify TikTok Shop growth opportunities
Develop and execute strategies to grow video volume, improve creator engagement, and increase affiliate GMV
Collaboration with US-Based Social Commerce Manager
Work in close synergy with the US-based Social Commerce Manager to align on brand goals, priorities, and execution plans
Provide regular progress updates, proactively flag risks, and ensure smooth cross-timezone communication
Translate high-level brand strategies into actionable day-to-day TikTok Shop operations
Creator Outreach & Pipeline
Independently identify, outreach, and negotiate with target creators to rapidly expand the creator database
Manage the full creator partnership pipeline: outreach → sample request → video tracking → payment reconciliation
Affiliate & Campaign Management
Recruit and manage affiliate creators and brand ambassadors to maintain consistent content output
Plan and execute creator campaigns aligned with brand KPIs and Account Manager strategy
TikTok Shop Operations
Monitor core platform metrics in real time and continuously optimize campaign strategies to maximize reach and GMV
Ensure smooth creator outreach, stable sample supply, and maximum video output across all assigned brands
Continuously refine creator briefs and communication scripts to improve content quality and posting frequency
TikTok Shop Backend Operations & Data Analysis
Conduct regular multi-dimensional analysis of active products for assigned brands, including sales trends, conversion rates, average order value, and competitor benchmarking, to identify hero SKUs and high-potential new products
Proficiently use TikTok Shop backend creator tools (Creator Marketplace / Affiliate Center) to proactively reach out to target creators, managing the full flow from invitation and sample request to partnership confirmation
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