Associate Director, CRM Analytics

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

5-7+ years of experience in CRM analytics, marketing analytics, digital analytics, or customer analytics. 
Experience navigating Salesforce Marketing Cloud for reporting and analysis, including working with Data Extensions. 
Advanced SQL, including building automated reporting workflows; working proficiency in Python or R for statistical analysis. 
Experience designing and executing A/B, multivariate, and holdout/incrementality tests and applying statistical methods (regression, hypothesis testing, forecasting). 
Experience with customer segmentation, CLV, and churn/loyalty analysis. 
Proficiency with BI platforms such as Domo, Tableau, or Power BI, including data visualization and reporting automation. 
Familiarity with web analytics and customer journey measurement platforms such as Adobe Analytics, Customer Journey Analytics (CJA), Google Analytics, or similar solutions. 
Strong communication skills, including presenting analysis to senior client stakeholders. 

 
Experience in automotive or another complex customer-lifecycle business. 
Familiarity with CDP measurement and activation reporting. 
Experience with attribution modeling and paid media measurement. 
Experience analyzing website, CRM, and customer journey data to support optimization recommendations. 
Agency experience with executive client stakeholders. 

 
Within the first 12 months, this leader will: 
Deliver reliable, decision-ready CRM measurement and reporting across all lifecycle programs. 
Maintain a consistent test-and-learn cadence, including holdout and incrementality testing, with documented results feeding campaign optimization. 
Help keep segmentation and audience logic accurate, current, and aligned to client campaign needs. 
Serve as the day-to-day analytics point of contact trusted by client CRM stakeholders. 
Help evolve the CRM program toward best-in-class measurement, testing, and audience intelligence practices. 
Contribute to a more connected view of customer performance by integrating CRM and website engagement insights into ongoing reporting and optimization recommendations. 
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
_
$70,000—$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an