Manager, Growth Marketing

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need t...

Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
Manage our Search agency, holding them accountable to performance goals and roadmap execution.
Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

3+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Strong project management skills, with the ability to handle multiple initiatives at the same time.
Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
High attention to detail, with a habit of catching and preventing errors before they become problems.
Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.
You’ve worked in EdTech, healthcare, or another mission-driven B2C industry
You geek out over testing frameworks, UGC trends, and performance marketing communities
Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview