About the Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Key Responsibilities
Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers
Execute product content updates
Submit and maintain content through retailer portals, Salsify, and syndication platforms
Verify syndication outcomes and monitor publication status
Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication
Implement pre-syndication readiness checklist
Assess alert severity, identify root cause (retailer overwrite vs. syndication failure vs. data quality issue), and route to appropriate owner with recommended action
Perform manual PDP audits for retailers not covered by Profitero (Food, Drug, DIY) on monthly cadence
Monitor content contribution scores, retailer compliance scorecards, and publication health
Escalate systemic issues and recurring patterns for structural resolution
Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data (Nielsen, Circana, 84.51°)
Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level
Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence
Support line review preparation and QBR data pulls for Target and Kroger Sales teams
Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers
Reports include: content health scorecard, search visibility trends, competitive positioning, and trading metrics — each with written "so what" and recommended actions
Execute approved content changes resulting from search/keyword recommendations (title rewrites, bullet updates, image swaps) and brief the creative agency
Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates
Execute approved keyword and content optimisations
Receive and apply cross-retailer optimisation learnings from Amazon/Walmart teams
Monitor share of search and organic rank for priority keywords (where data available via Profitero/retailer portals)
Flag optimisation opportunities when data suggests content underperformance
Manage daily ticket queues across retailer portals; prioritise by SLA and business impact
Coordinate execution across Brand, Omni-marketing and Sales teams
Track work through completion; provide status updates to stakeholders
Resolve retailer publication issues, validation errors, and operational roadblocks
Document recurring issues for root cause analysis and continuous improvement
Maintain retailer execution guides: portal processes, content requirements, ticket workflows, escalation paths
Document brand-specific standards, retailer nuances, and client preferences for consistent execution
Identify recurring manual activities and recommend automation opportunities (partner with Tech team)
Contribute to ongoing refinement of managed service offerings based on client needs and retailer changes
Receive monthly insight cascade, assess applicability to assigned retailers and execute relevant optimisations
Share Tier 2-3 retailer insights back to Tier 1-2 teams where relevant
Support Amazon/Walmart teams on overflow during peak periods (holiday, NPD surges) — cross-trained on core VC/SupplierOne workflows
Participate in quarterly cross-retailer strategy review alongside full Retail Services team
Required Skills & Abilities
3-5 years in eCommerce operations, digital shelf management, PIM or retail services
Experience with Target and/or Kroger retailer portals and content requirements
Proficiency with digital shelf intelligence platforms (Profitero, Stackline or equivalent)
Experience with PIM/syndication platforms (Salsify, Syndigo or equivalent)
Strong data fluency: can read dashboards, spot anomalies and write actionable "so whats"
Client-facing communication skills: comfortable presenting findings and recommendations
Exceptional attention to detail with ability to manage multiple concurrent retailer priorities
Advanced Excel; comfortable with structured reporting
CPG industry experience (Home Care, Laundry, Air Care, Consumer Health or Food categories)
Familiarity with GS1 standards and retailer content scorecards
Experience with syndicated data sources (Nielsen, Circana, 84.51°)
Understanding of retail media fundamentals (how content performance connects to paid search ROI)
Experience in agency or managed services environment
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$60,000—$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an
