Product Marketing Manager

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Product Marketing sits within Allica's Growth function, based around talented, empowered and autonomous individuals who will be responsible for driving engagement, retention and growth from our existing customer base across a combination of channels to meet objectives set across the business. You will get the opport...

We are seeking a Product Marketing Manager to lead how we increase value for our existing Business Rewards Account customers and for Allica - growing engagement, retention and revenue from the base we already have, with lending growth coming through those existing customers rather than new acquisition.

Own the in-life strategy and roadmap, focused on extracting value from existing customers and driving cross-sell through activation, engagement and retention. 
Prioritise where the team focuses effort, based on commercial impact. 
Set the standards and frameworks (testing, targeting, measurement) the wider team works to. 
Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead.
Build and run lifecycle campaigns yourself (email, in-app, direct mail and more), and guide and quality-check work from the Senior Growth Executives. 
Spot moments in the customer journey - milestones, drop-off points, underused features - where marketing can improve outcomes.
Review performance data and decide what to scale, pause or iterate, making changes yourself where needed.
Build a strong understanding of how customers use Business Rewards Account and Lending, and where cross-sell and retention value is being left on the table. 
Feed insight back into the product roadmap, flagging friction, adoption gaps and opportunities.
Partner with CRM/HubSpot, Data, Compliance, Risk and Operations to plan and execute in-life campaigns end-to-end, representing Product Marketing in cross-functional forums. 
Manage multiple lifecycle initiatives, keeping plans and stakeholders aligned.
Own the reporting framework for in-life success (engagement, retention, cross-sell, campaign performance), with particular focus on Business Rewards Account value extraction and cross-sell. 
Report regularly to the Product Marketing Lead on performance, learnings and next priorities. 
Use AI-enabled tools to accelerate analysis, drafting and reporting. 
Own the in-life strategy and roadmap, focused on increasing value for both customers and the bank through activation, engagement and retention - with lending growth coming from within our existing customer base.
Prioritise where the team focuses effort, based on commercial impact. 
Set the standards and frameworks (testing, targeting, measurement) the wider team works to. 
Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead. 
Build and run lifecycle campaigns yourself (email, in-app, direct mail and more), and guide and quality-check work from the Senior Growth Executives.
Spot moments in the customer journey - milestones, drop-off points, underused features - where marketing can improve outcomes.
Review performance data and decide what to scale, pause or iterate, making changes yourself where needed.
Build a strong understanding of how customers use Business Rewards Account and Lending, and where there's opportunity to create more value for both the customer and the bank. 
Feed insight back into the product roadmap, flagging friction, adoption gaps and opportunities.
Partner with CRM/HubSpot, Data, Compliance, Risk and Operations to plan and execute in-life campaigns end-to-end, representing Product Marketing in cross-functional forums. 
Manage multiple lifecycle initiatives across Business Rewards Account and Lending, keeping plans and stakeholders aligned. 
Own the reporting framework for in-life success (engagement, retention, value creation, campaign performance), with particular focus on Business Rewards Account and lending growth from within the existing base.
Report regularly to the Product Marketing Lead on performance, learnings and next priorities. 
Use AI-enabled tools to accelerate analysis, drafting and reporting.
4+ years' experience in product marketing, ideally with time spent in lifecycle, CRM, or engagement/retention marketing rather than pure acquisition or brand - including experience owning strategy, not just delivering against someone else's.
A proven track record of setting the direction for in-life or lifecycle marketing, and prioritising where a team focuses its effort, not just running individual campaigns. 
Demonstrable experience designing and running activation, engagement, retention or growth programmes that measurably moved the numbers for existing customers.  Confident making trade-off calls on where to focus effort and budget across Business Rewards Account and Lending. 
Strong commercial and analytical instincts - able to read customer and campaign data, spot patterns, and turn them into a clear, prioritised plan of action rather than a list of activity.
Confident working hands-on with CRM platforms (HubSpot or similar) to build, target, test and measure lifecycle campaigns.  AI-literate and genuinely excited by it - comfortable using AI tools day-to-day to speed up analysis, content drafting and reporting, and keen to find new ways to apply them.
Experience in financial services, SME banking or another regulated industry is a strong plus, but not essential.
The senior voice on in-life marketing day-to-day - setting direction and being the escalation point for trade-offs, while staying hands-on enough to execute the plan yourself when needed. 
A genuine self-starter who can take a lifecycle programme from idea to live campaign without heavy oversight, while still knowing when to flag risk or escalate to the Product Marketing Lead. 
Excellent stakeholder management - able to influence and align Product, Data, Compliance and Operations teams without formal authority over them. 
Comfortable operating in a small, fast-moving team where priorities can shift and processes are still being defined, bringing structure rather than waiting for it.
Motivated by impact, and passionate about helping established businesses thrive through better banking.
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.