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Channel Partners Program Manager

Axon
Amsterdam, North Holland, Netherlands; Madrid Full Time Negotiable Sep 23, 2026

About the Job

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and ...

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and ...

Key Responsibilities

Own the design and rollout of a formal partner strategy and program  — defining structure (tiers, requirements, benefits, etc.) and documenting program guidelines.
Define and track program participation and performance metrics — reporting to stakeholders and communicating program updates, requirements, and milestones to distributors.
Drive design and execution toward the program’s primary objective — distributors who support customers effectively, operate independently, and contribute to scalable growth across markets.
Own day-to-day administration of Axon’s distributor-facing platform(s) and pipeline systems, including user access, setup, and configuration.
Define and maintain data quality across distributor and pipeline records — working with distributors and internal teams to correct errors and prevent recurrence.
Enable and maintain distributor-facing documentation, FAQs, and other resources so distributors and in-market teammates can self-serve on routine program and system questions.
Supervise distributor onboarding and training lifecycle — from new-distributor onboarding and guidance on Axon's tools, processes, and resources through established-distributor enablement (e.g., updates, refresh, recertification).
Support as a key program operations contact for international distributors — supporting relationships alongside local and regional Axon teammates and partner managers.
Track Axon product updates across the portfolio and drive distributor readiness — ensuring impacted distributors are informed and equipped. 
Enable distributor readiness by coordinating Axon product updates across the portfolio and — ensuring impacted distributors are informed and equipped.
Support internal teams to efficiently resolve distributor questions, support requests, and escalate as needed.
Gather feedback from distributors and relay it to the appropriate internal teams to inform program and process improvements.
Enable distributor-led orders, ensuring accuracy and timely inclusion in the sales pipeline.
Support distributors through order fulfillment — coordinating with order management, fulfillment, and other internal teams to resolve blockers and keep distributors informed on status.
Coordinate with internal teams to align program rules, support expectations, and escalation paths across Sales, Marketing, Product, GRO/RMA, PSO, and Compliance.
Support distributors as the first line for routine issues, with defined escalation to GRO/RMA, PSO, and other Axon functions as needed.
Escalate systemic issues or larger strategic opportunities to the Sr. Director of International Sales Ops.

Required Skills & Abilities

2–4 years of experience in channel/partner operations, customer success, sales operations, or a related support/coordination role
Comfort working directly with external partners/customers, including non-native English speakers across regions
Strong attention to detail, especially around data accuracy and process consistency
Comfort using CRM, reporting, and productivity tools such as Salesforce, Microsoft Dynamics, Excel, Google Workspace, or similar platforms
Basic data analysis and reporting skills
Clear, professional written and verbal communication skills
A proactive, service-oriented mindset — comfortable owning the "unglamorous" admin work that keeps a program running smoothly
Ability to manage multiple partner requests and priorities at once without losing track of details
Confidence presenting information clearly to partners and internal teams
Willingness to learn, take ownership, and grow within a fast-paced environment
Ability to identify process improvements and help turn ideas into practical actions
Demonstrated alignment with Axon's values: Own it, Join Forces, and Expect Candor
Prior experience supporting a partner or partner-facing platform or tool.
Exposure to channel program design (tiering, certification, incentives).
Experience working with international partners or partners.
Experience supporting public sector, law enforcement, government, technology, SaaS, or hardware sales channels.
Experience supporting partner communications, training, onboarding, or business reviews.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

Qualifications

Experience: 4 years experience

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