Senior Social Manager, Instagram

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to conne...

At Airbnb, Instagram is where our brand shows up most visibly. It’s where travel, culture, and belonging come to life - not as a point of sale, but as something people choose to spend time with. This role will help define that presence, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb.

We’re looking for someone who can combine creative instinct, editorial judgment, and platform expertise to build something innovative and enduring. Someone excited by setting the tone, raising the bar, and defining what great looks like - while still moving at the speed of culture.

Air traffic control all content across social media to ensure everything works coherently together. 
Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
Partner closely with internal teams and external creators to develop original content designed specifically for the platform
Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
Own accurate, timely publishing and real-time community engagement on Instagram
Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
Think in ideas and community, not just posts - shaping how content connects with audiences over time
Can dive in with community development and management in a way that feels ownable and distinctive for our brand 
Spot cultural moments early and translate them into relevant, on-brand storytelling
Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
Thrive in fast-moving environments and are comfortable making decisions with imperfect information